How do we access our social media content?

Increasingly, mobile users accumulate and sit on top of large amounts of social media content. The content consists of comments and photos that individual users post, and the content that the user's friends or celebrities on the user's subscription list generate. But, how does the user make use of this information?

Suppose that you want to find a favorite restaurant among a local circle of friends. How would you find out?

On the business side, companies are beginning to monetize social media assets by furnishing tools to interface with the data.

http://wildfireapp.com/videos/wildfire-overview

What appearance will interfaces and interactions take on the consumer side?