Mar 18, 2012

What problem does instagram solve?

Thumb poll of popular apps by Anthony Ha. Ha used the Thumb app to crowdsource an answer to what apps are popular with the masses.

Instagram is at the top of that list. Is that surprising? A startup friend recently asked me what problem does Instagram solve.

I think Instagram delivers beauty. Beauty is a fundamental problem for human beings, but few companies address such a problem.

Increasingly, products with the highest value offering will be those that allow people to experience beauty, meaning, transformation, values which are not forefront when more mundane problems persist. But, as people increasingly cover the 'basic needs', demand for such abstract items will rise.

I think this is true of many millions who have their basic needs met, but do not have an outlet to escape the office drudgery or express themselves more fully.  More beautifully.

[update] Or just more cutely!

Cats are the rockstars of instagram
If you enjoyed this post, tag along for future posts on twitter @findinbay.


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Unknown said...

High-end products that offer people a sense of beauty, value, transformation, and value, not just in the face, when faced with more problems. Extending the scope of the basic needs, demand for these abstract objects is increasing.

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